Leo Vision Logo Contest

This week we did some work in illustrator. I really like the program because it is much easier to create items. This particular assignment was unique because we are creating a logo for a client.

I had a couple of different aspects of inspiration for this assignment. First, I looked at other film related logos and developed a feel for common trends. I noticed that film companies either liked very extravagant logos or more simple/less complex ones. As you can see, I liked the simple look.

I choose the simpler look for basically one reason, it gave it a student/amateur feel.  The fact that the design looks like it is painted, reminds me of education. I chose the image of a basic camera because the image gets straights to the point. The image is a camera, the club is a broadcast and film club. Simple as that. And, of course I added a touch of our Saint Leo colors, green and gold.

I accomplished this through a variety of different tasks. I dropped in this clip art image of the camera and traced it via the bamboo tablet. I traced the image with green because the outline was originally black and it is easier to trace this way. Also, I wanted this to be the end color anyways. I used the paint tool to color in the yellow within the circles. I liked it, but I felt like it was missing something. I tried a glow, it didn't look right. I apply a drop shadow and it truly made the image pop. I think the drop shadow really put the logo together. I experimented with many different fonts and I felt these two were bold and clean.

I learned that in illustrator it is important to fix images rather than cover them up. I had used the paint tool to cover over details in white. It ended up negatively affected the drop shadow. We went back and deleted those lines with the pen tool and adjusted the problems I originally tried to fix.

Overall, I love the final image.. hopefully our client likes it as well!

Magazine Covers

My father inspired this magazine cover. I wanted to do a magazine cover that represents him and his interests. I used a stencil theme for the title of the magazine, "NEWBOXCITY" because I felt that gave it a military look. I arched the words using the flag option simply because it indirectly represents a waving flag and adds to the American theme. I also added texture to the font to give it a strong and distinct look.

I have two announce headings/articles. One on the top left and one on the bottom right. I added different effects to both articles while keeping with the American theme I'm going for. I added color, inner glow and bold to the top article. And, I added color, all caps and italics to the bottom article.

My dad boxed professional for the U.S. Navy, so I added a clipping mask of the red boxing gloves. The main image is this old photo of my dad before he retired. I really liked the effect it gave the magazine cover.

I changed the kerning on the bottom right article because I felt that it was originally to far apart. And, I added text on a path around the clipping mask.

Fantasy Composite/ Self Portrait

My love for running inspired this picture. I don't think I will ever to be able run with a group zebras, but creating this picture gives me the ability to put this fantasy to life. I was able to experiment with many different tools and aspects of Photoshop during this mini project. First, I found this awesome picture that was featured in National Geographic and dropped it in Photoshop. Then, I dropped a picture of myself racing as well. I used the magic wand to select just me and the racing flags. The most difficult part was the racing flags (green and white flags). I cropped a section of the original picture and duplicated the picture several times and adjusted them as needed. Lastly, I added a drop shadow to the racing flags and to myself.

Sunset Color Palette

I did not use a website generator for this palette. Instead, I took inspiration from a natural Florida sunset to create this color palette. I found a blank paper image online and dropped in Photoshop. Then, I used the paint tool to create each circle. The colors having a calming effect and are not too hard. I wanted the feel of the palette to be similar to the feeling of seeing a Florida sunset. The blues and lavenders represent the actual sky and can it changes with the color of the sun setting.  I wanted to add a variety of pinks because I think it is the most memorizing part a sunset. The fact that the sky can create such colors is extraordinary.

A Pictogram: "Elephant in the room"

Personally, the word was new to me. I didn't even know there was a name for pictograms. Commonly, they are seen to differentiate between the men's or women's bathroom, but in class this week we took these simple designs and gave them new life. Within this design, we incorporated the pictogram and gained inspiration from Viktor Hertz. I choose the popular phrase "the elephant in the room" to portray in this design. If you didn't know, this phrase basically describes a situation when two (or more) people are experiencing some type of awkwardness within an exchange of communication. This awkwardness is usually because of the "elephant in the room" or, in other words, an obvious truth that no one wants to talk about.

So, I chose the man and woman pictogram in the center of the design to depict a couple or just two friends with some type of attraction to one another.  I chose this because, simply, I just couldn't do my first pictogram without these two. I almost laugh while looking at the design because the figure are as stiff and awkward as it is. It only adds to the underlying message. Then, I created another layer and dragged in the elephant that is shown. I used the crop tool to slice the elephant and I also created an additional layer for each half of the elephant. I used the magic wand to take the original color of the elephant away. It was originally a grayish color on the inside. Simply, I clicked on half of the elephant with the wand and pressed delete on the keyboard. I placed one half of the elephant on the left of the design and another on the right. I took away the color to stick with a more basic design. And, I cut the elephant in half to better portray the phrase I'm trying to express. The elephant cut in half is just awkward and almost hard to ignore.